The National Football League has donated $1 million to the American Red Cross to help with Hurricane Katrina Relief. Jerry Jones and the Dallas Cowboys are hoping to raise much more through a pledge drive that will kick off with tonight’s preseason game against the Jacksonville Jaguars.
Cowboys And Salvation Army Joining Relief Effort (DallasCowboys.com)
The Dallas Cowboys, in conjunction with The Salvation Army, will start a major campaign during Thursday night’s final preseason game at Texas Stadium against Jacksonville to raise funds and awareness for the Hurricane Katrina Relief Fund.
Cowboys owner Jerry Jones will be the face of this campaign, asking fans through television and radio public service announcements to pick up the phone and call 1-800-SALARMY to immediately get involved in helping the ravaged cities of New Orleans and those along the Gulf Coast. Donations will be taken over the phone, and also look for The Salvation Army link on DallasCowboys.com. The Cowboys have enjoyed a 10-year association with The Salvation Army, including the Red Kettle campaign, which kicks off every year at halftime of the nationally-televised Thanksgiving Day game at Texas Stadium.
Also, the Cowboys are planning a major fund-raising event at Texas Stadium during their Monday night game Sept. 19 against Washington, which will allow the club to draw national exposure to the Hurricane Katrina relief effort. Further announcements on this event and how fans can participate will be forthcoming.
The Cowboys, along with the 31 other teams in the league, participated in the NFL’s generous $1 million gift made to the American Red Cross to aid its effort in helping those victims of the devastating natural disaster along the Gulf Coast.
Granted, the NFL is a multi-billion dollar a year business and its owners are all quite wealthy. Still, they raise a lot of money for charity.
