JibJab, which burst on the scene doing parody videos during the 2004 presidential campaign, has been hired to produce online ads for Budweiser beer.
JibJab: This Bud ad’s for you (CNET)
Two brothers who created a wildly popular Internet video poking fun at Sen. John Kerry and President Bush during the 2004 election have agreed to produce online entertainment for Budweiser beer, Anheuser-Busch said Friday. The move comes as the No. 1 U.S. brewer battles to protect its U.S. market share from rival Miller Brewing, a SABMiller. The companies have used advertising as a key weapon in the often contentious fight, marked by ads where the two target each other by name.
Anheuser-Busch said JibJab, which produced the cartoon parody of the presidential candidates campaigning to the tune of Woody Guthrie’s classic song “This Land is Your Land,” created a 30-second video featuring the popular Budweiser lizards to kick off the partnership.
Why FCC is targeting VoIP 911 callsThe video at http://www.budweiser.com features the two lizards resplendent in top hats and vests as they twirl a cane and dance to the polka classic “Roll Out The Barrel” while inviting customers to drop their martinis for beer.
The Budweiser page is framed. Accesing the video requires enduring a short Flash Budweiser logo presentation and then launching the popup. Frankly, it’s no “This Land is Your Land.”
