
So, I think it largely started here (now sure if it is the first instance, however):
And then better defined here:
It has clearly taken off and gotten into the political bloodstream. And while I try not to be a vibes guy, I will confess it does seem to be more effective, at least in the short term, than phrases like “existential threat to democracy.”
But the real evidence that it is having an effect is right here:
Two things strike me. First, it is getting under his skin, which is a tactical mistake on his part. Second, doing a version of “Oh yeah? You’re the weird one!” is not exactly an awesome retort.
Bonus clip:
Of course, a main reason the attack line is working is that Trump and Vance are weird.
See, also, The Atlantic: What’s Genuinely Weird About the Online Right.









