
Tony Dokoupil, who takes over as anchor for the CBS Evening News Monday, put out an op-ed last night titled “Don’t just trust me. Make me earn it.“
A lot has changed since the first person sat in the Evening News chair. For me, the biggest difference is this: people don’t trust us like they used to.
And it’s not just us. It’s all legacy media.
That much is unassailable.
I get it. I’ve been hearing about it from just about everybody, for more than 20 years, as I’ve traveled America on assignment. My mom’s neighbors in West Virginia. My own neighbors in New York City. Thousands of conversations in between.
Sometimes they want to talk to me about our coverage of NAFTA or the Iraq War. Other times, it’s about Hillary Clinton’s emails or Russiagate. Or more recently, COVID lockdowns, Hunter Biden’s laptop or the president’s fitness for office.
Okay.
The point is that on too many stories the press missed the story. Because we’ve taken into account the perspective of advocates and not the average American. Or we put too much weight in the analysis of academics or elites, and not enough on you.
Granting that I’m both an advocate and an academic, what the hell does that even mean? Is CBS now going to feature analysis from randos on the street? Value non-experts equally with experts? Is topic selection going to be based on polling rather than the judgment of reporters and producers?
I know this because, at certain points, I have been you. I have felt that way too. I have felt like what I was seeing and hearing on the news didn’t reflect what I was seeing and hearing in my own life. And that the most urgent questions simply weren’t being asked.
Which questions were those?
I know this because, at certain points, I have been you. I have felt that way too. I have felt like what I was seeing and hearing on the news didn’t reflect what I was seeing and hearing in my own life. And that the most urgent questions simply weren’t being asked.
Fine. But what questions weren’t being asked? Which ones will you ask?
I report for you.
Which “you”? Certainly not me, since I’m an advocate and an academic. There are some 340 million Americans. Surely, they are not all the same.
Which means I tell you what I know, when I know it and how I know it. And when I get it wrong, I’ll tell you that too. It also means I’m going to talk to everybody, and hold everyone in public life to the same standard. And because I became a journalist to talk to people. I love talking to people about what works in this country, what doesn’t, and not only what should change, but the good ideas that never should.
I have no idea what this means. You can’t possibly “talk to everybody.” Again, there are some 340 million Americans and roughly 8 billion people on the planet.
I think telling the truth is one of them.
Which means what? What lies has CBS been telling us up until now?
Hold me to it.
Okay.








