Coke is announcing the launch of yet another zero calorie cola, this one dubbed “Coca-Cola Zero.”
Coke to launch new no-calorie soda (AP)
The Coca-Cola Co. said Monday it will launch a no-calorie version of its trademark soft drink called Coca-Cola Zero in the United States in June. The drink will be sweetened partly with a blend of aspartame and acesulfame potassium. Aspartame is a key ingredient in Diet Coke, but a spokesman for the Atlanta-based company said Coca-Cola Zero will have a unique taste.
The new drink will have its own marketing campaign. With the rollout of Coca-Cola Zero, there will be a half-dozen different versions of trademark Coca-Cola on the market. There are also several different varieties of Diet Coke, including the recently announced rollout of Diet Coke sweetened with Splenda.
Interesting. It’s unclear why Coke Zero will be different from Diet Coke or Coke C2. Still, the past would seem to indicate that people will snap this up. My guess is that I’ll be sticking with Diet Vanilla Coke for the time being.
