Facebook’s traffic has jumped 106 percent since opening anyone with Internet access, not just college and high school students, to sign up last fall, notes BizReport. The money quote:

“Opening up to the entire Internet audience had a positive effect for Facebook” said LeeAnn Prescott, director of research at Hitwise.

That’s been OTB’s business model from the outset and I have noticed that more people read my thoughts now than when I was sending them via email to Steven Taylor and my other three friends.

Speaking of Facebook, you’re invited to join the Friends of OTB group. Not much is happening there, I must confess, but it’s free.