Another interesting point made in James Fallows‘ excellent article on why the U.S. is winning the war against the terrorists is that we are actually helping our enemy by adopting their chosen self-description.

Jim Guirard, a writer and former Senate staffer, says that America’s response has helped confirm bin Laden’s worldview in an unintended way. The Arabic terms often brought into English to describe Islamic extremists—jihadists or mujahideen for “warriors,” plus the less-frequently used shahiddin for “martyrs”—are, according to Guirard, exactly the terms al-Qaeda would like to see used. Mujahideen essentially means “holy warriors”; the other terms imply righteous struggle in the cause of Islam. The Iraqi clergyman-warlord Muqtada al-Sadr named his paramilitary force the Mahdi Army. To Sunnis and Shiites alike, the Mahdi is the ultimate savior of mankind, equivalent to the Messiah. Branches of Islam disagree about the Mahdi’s exact identity and the timing of his arrival on earth, but each time U.S. officials refer to insurgents of the Mahdi Army, they confer legitimacy on their opponent in all Muslims’ eyes.

With the advice of Islamic scholars and think-tank officials, Guirard has assembled an alternative lexicon he thinks U.S. officials should use in both English and Arabic. These include hirabah (“unholy war”) instead of jihad; irhabists (“terrorists”) instead of jihadists; mufsidoon (“evildoers”) instead of mujahideen; and so on. The long-term effect, he says, would be like labeling certain kinds of battle genocide or war crime rather than plain combat—not decisive, but useful. Conceivably President Bush’s frequent use of evildoers to describe terrorists and insurgents represented a deliberate step in this direction, intended to steer the Arabic translation of his comments toward the derogatory terms. (I could not confirm whether there was any such plan behind Bush’s choice of words, or whether it had made much difference in translations. While granting Guirard’s point, for convenience I’ll stick with the familiar terms here.)

It’s somewhat ironic that the American Right (myself included in this case), especially, has gone out of its way to use the term “jihadists” in contrast to the media’s preferred “militants” or “insurgents.” The more pejorative “Islamofascists” has never really taken off, aside from a few websites.

I thought of President Bush instantly when coming across “mufsidoon (“evildoers”)” but am skeptical that this was deliberate agitprop; more likely, it was aimed at the American audience’s Christian mores rather than the enemy.