5 responses to “Mall Economics”

1. 

   Kate

   February 22, 2004 at 8:10 pm

   Ok. I’m thinking you’re really bored today.
2. 

   James Joyner

   February 22, 2004 at 8:14 pm

   Heh. After reading that dumb story, I was at least going to get some kind of post out of it!
3. 

   Kate

   February 22, 2004 at 8:36 pm

   Well, I feel your pain. But at least I’ve been puting a little creative effort into my meaningless content!
4. 

   Little Miss Attila

   February 23, 2004 at 2:18 am

   Hey, Kate–I FORWARDED that link to a friend. One with an anthropology degree she may not ever use, of course . . .
5. 

   Ben M. Schorr

   February 26, 2004 at 5:22 am

   I’ve actually read Underhill’s book “Why We Buy” and found it fascinating. I think anybody in the retail business should read it twice.

   It’s really remarkable the depth at which the shopping experience is studied by these “retail anthropologists” to the level that they predict which way a shopper is going to walk when they enter a store, which signs they’re going to look at and so forth.

   I’m not as interested in Underhill’s philosophy of the shopping mall, but his work on consumer behavior is really quite good.

   -B-

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