Official White House Photo

Trump Is Making the Midterms About Trump

Some good news for a change.

13

Comments

We’ve all heard the logic: every time Trump is on the ballot, the Republicans do better. I have heard many a pundit and reporter make such a claim, and Trump himself loves to point it out. The notion is that somehow Trump transcends the party by attracting voters that its candidates otherwise wouldn’t. I get the notion, and will even allow that there are clearly some voters who will vote for Trump and not other Republicans.

However.

This magical notion seems to forget three things.

  1. Trump lost the popular vote in 2016.
  2. Trump lost the popular vote and the electoral vote in 2020.
  3. Trump only won a plurality of the popular vote (49.81%) in 2024, besting Harris by a margin of 1.47% (the closest gap, not counting popular vote/electoral vote inversions since 1968).

To add to #3, he barely won at a moment that was globally bad at the ballot box for parties in power.

None of that list is to ignore that he won in 2016 and 2024, but it should put things in perspective. There is less Trump magic than the legend in his own mind (and in the media’s) would suggest.

Then there is the fact that midterms tend to go against the incumbent party because voters have a chance to express whatever discontent they have about the sitting president and their party. There is always some level of discontent because almost always presidents end up disappointing some part of the electorate.

Trump has especially done so. Indeed, this suggests quite a bit of disappointment:

Or this that I shared not that long ago:

All of this sums to me noting that from the GOP POV, the following are very bad ideas (both via NBC): Presented with bleak polling, the White House moves to make the midterms about Trump, and Trump says he’ll campaign for Republicans in 35 races ahead of the midterms.

From the second link:

“I’m going to take the final 30 days, and maybe a little bit more than that, because it’s all about 35 races,” Trump said at a White House dinner event that included GOP members of Congress. “I’m going to go to every one of those 35 places, and we’re going to see if we can get everyone elected.”

[…]

“I’m going to go up to Alaska for Dan Sullivan,” Trump said, taking a dig at one of Sullivan’s competitors, a retired teacher who is also named Dan Sullivan.

He added that he’ll also travel to Texas and stump for state Attorney General Ken Paxton, who is competing against Democrat James Talarico for a Senate seat.

[…]

“I’m not affected by the election,” Trump said in the Oval Office. “No. 1, I’m not running. My party’s running, and I’m going to help my party.”

Two weeks earlier, Trump sent a different message of sorts to supporters, telling them to “pretend, please, that I’m on the ballot” when they cast their votes in the midterms.

Yes, please pretend.

Even better, from The Atlantic: Trump Plans to Buy Midterm Ads About His Own Record.

Republican strategists are concerned about Trump’s low approval ratings and voter anxiety about the economy. One person familiar with the Oval Office strategy meeting put it this way: “When the issues that you typically campaign on don’t move voters—or voters are pissed off at you about those issues—the question becomes: What do you campaign on?” Some GOP strategists favor focusing entirely on specific races in an effort to convince voters of the merits of individual candidates and local issues.

But Trump himself has rejected that approach. House and Senate Democrats, the president noted during the meeting, will make their fall campaigns a referendum on him. His advisers told him that the poor polling reflects the fact that the voting public still does not know about many of his accomplishments—the dozens of new stock-market highs, a decline in fentanyl deaths, the “sealed” southern border, the increase in domestic-manufacturing production.

The solution Trump settled on, according to three people familiar with the meeting, was to lean into the Democratic strategy of focusing on himself. The president ordered a series of television advertisements about his own record that will serve as a backdrop to the hundreds of individual House and Senate contests. 

Sounds good to me.

And then there is the Republican midterm “convention” that some are calling “Trump-a-palooza.” Many Republicans find that they need to sort the mail or wash the cat these days. Via Politico: Republicans aren’t exactly flocking to Trump’s midterm convention.

President Donald Trump has a vision for next week’s GOP convention in Dallas: a televised spectacle putting Republican candidates in front of midterm voters and top party donors just two months before the Election Day — with Trump himself headlining the show.

But a POLITICO survey of more than 70 GOP candidates and members revealed that most either do not plan to attend or are still weighing whether to go. Dozens more declined to share their plans.

The 45 Republicans cited a variety of reasons for skipping the first midterm convention put on by a major party in more than four decades. Some cited prior obligations such as fundraisers or events in their districts that were planned before the convention was scheduled in June. Others had personal conflicts, like weddings and family events, and still others raised qualms about the five-figure-minimum fees that party officials want attending lawmakers to pony up.

And some Republicans in tough races are steering clear of the gathering — which has come to be called “Trump-a-palooza” in some GOP circles — as they face growing hesitation about associating themselves with the polarizing president so close to the election.

For example, known Trump flack James Comer has a very specific reason he isn’t attending.

Comer on why he isn't going to "Trumpapalooza" — "I had stuff already planned"

— Aaron Rupar (@atrupar.com) 2026-09-03T13:04:02.608Z

Hey, man, when you have “stuff” already planned, whatcha gonna do?

13 responses to “Trump Is Making the Midterms About Trump”

  1. There is also a lot of chatter about Trump’s SuperPAC MAGA Inc. which has over $400M sitting in it.

    Many Republicans are wondering when Trump will break out the big bucks and support them.

    May guess is that he won’t. Why? Because he believes that the $400M is his and his alone. And to quote Gandalf: “And he does not share power.”

    He probably also is plotting to steal all that money after he leaves office.

    4
  2. The Midterms gathering that nobody is attending presents an amazing opposition opportunity.

    Not only is Trump making the GOP all about himself and trying to turn the midterms into a referendum on his wildly unpopular policies, but he’s now given each person the choice between (a) support of those policies (show up, and unless you speak against them – which they won’t – you agree with them) or (b) cowardice in standing up to him (don’t show up, can’t even face him, what chance will this person have in Congress?)

    More illustration of how bad Trump-the-attention-seeker is at strategy – and how much the GOP has messed up letting him go full Harp in his information feed.

    1
  3. Either:

    1) It was a matter of time before he turned against his own party.

    2) He’s confident about stealing the midterms.

    1. He is a confidence man. He projects confidence at all times. About everything. Don’t trust the confidence.

      AND, even if he is confident about stealing the midterms, let’s remember that he was also confident about crushing Iran and bending them to his will.

      There is an avalanche of things he has been confident about that have failed utterly.

      That doesn’t mean he won’t try it, though.

      3
  4. Michael Reynolds Avatar
    Michael Reynolds

    I am not seeing a collapse in polling for Trump, personally. 36-38% depending on your preferred aggregator, is about where he’s been for months.

    Dems are already highly motivated and the numbers from primary races are very encouraging. Having Trump show up won’t change the situation on the Blue Team, but will almost certainly boost GOP turnout. How much? Probably not by a lot, but a small increase in GOP turnout could be dangerous in some races.

    MAGA is not about issues, it’s a cult of personality, and despite everything, they still basically love Trump.

    1. Actually, 36 percent was where he hovered in his first term, wasn’t it?

      1. @CSK It is pretty similar. Note that the Rs lost 41 seats in 2018 and Trump lost re-election.

    2. @Michael Reynolds First, the first person to use “collapse” in this discussion is you. All I noted was that he isn’t very popular.

      Second, the issue is not about issues (of course, elections are not as much about issues and messages as you usually argue that they are, so there are some premise issues you and I disagree on).

      We know that midterms are highly influenced by the president’s approval rating. It affects turnout. It affects how low-information voters vote (many of whom went for Trump in 2024).

      Third,

      Having Trump show up won’t change the situation on the Blue Team, but will almost certainly boost GOP turnout.

      Based on what? He betrayed a lot of them on Iran. He is not delivering what he promised. And a lot of his voters voted on the economy, not him.

      I mean, sure, if your argument is that hardcore MAGA will remain hardcore, no argument from me. But not all Reps are MAGA by that definition, and Trump has done nothing to grow MAGA since his election; indeed, the opposite.

      1. Michael Reynolds Avatar
        Michael Reynolds

        No, I know you didn’t use ‘collapse’, I wasn’t attributing it, just noting that his numbers are pretty stable. The usual Tubers – Meidas Touch – et al, do insist on the word. Every day. They don’t seem to understand ‘collapse’ any better than Trump understands the word, ‘obliterate.’

        Based on what? He betrayed a lot of them on Iran. He is not delivering what he promised. And a lot of his voters voted on the economy, not him.

        Based on humans, who will vote just to spite the other team. And Trump is just the guy to stir up that spite. Trump has disappointed them, but they hate us, and they are not yet ready to grant us our, ‘told you so’ moments. They think they were absolutely right to support Trump – still.

        Here’s what bothers me, we are still ahead by just about 5 points in the generic. Why? Because Reps, not just MAGA, as well as right-leaning independents, have fully absorbed the demonization of the Democratic Party.

        Movement in the polls is all Independents and they are a flighty bunch. Trump doesn’t have to convince people that he’s good, just that we’re evil.

    3. @Michael Reynolds One other thought: if involving Trump will lead to higher turnout, why are so many GOPers staying away? Why does Comer have other “stuff” to do?

      1. Michael Reynolds Avatar
        Michael Reynolds

        That’s a good point, but GOP pols have sidled away in the past only to come crawling back.

        Also, TBH, I just hate all the optimism. I’d rather be happily surprised than let down.

        2
        1. @Michael Reynolds I get that.

          If it makes you feel any better, it is less optimism, per se, on my part and more that I really do think that he is a drag on the party in the midterms, based on a lot of previous data.

          I think that losing the House is almost certain. Everything else is hope.

  5. If the economics continue to track as of now re prices etc, and the Dems can pin that on Trump, the bet has to be Dems take the House, and the Senate is on a knife edge.

    Possibly hinges on how many sorta-MAGA on the fringe and other Republicans just sit it out, plus small shifts in independents and Dems turning out.

    This is just me, but if I were the Dems I’d be straining every sinew to gag and sit on the heads of the DSA.

    1