Wal-Mart is now Walmart and they’ve got a happy, shiny, new logo:
The “Save Money. Live Better.” branding is probably a step forward. I’m rather dubious about the non-hyphenated name change, although that was actually the store’s original name.
The logo is an improvement over its very dated predecessor but I share Armin‘s reaction of, “Really? This is the best Walmart can do”? Tyler Cowen thinks it “at least ten years overdue.” Andrew Sullivan is non-committal but passes on a critical review.
A history of Wal-Mart/Walmart’s logos below the fold. Interestingly, aside from the informal lower case font and curious asterisk, this is very much Back to the Future, resembling the very first logo much more than any of its successors.
