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I was reading an article (via Drudge) in the New York Times about the Google Bombing campaign that James noted a few days ago and saw that OTB got mentioned.
Still, some conservative blogs have condemned Mr. Bowers’s tactic. These include Outside the Beltway, which has called him “unscrupulous,” and Hot Air, which declared the effort “fascinatingly evil.”
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Ok, Google built a system that ranks websites by, among other things, the number of links pointing to that website by other websites. As such, even if someone sets out to increase the number of links pointing to a specific website, it doesn’t invalidate the results anymore than the old Meta-keyword choice rank manipulation schemes.
Here we have a scheme that involves political websites, containing a lot of original content, linking to a political article containing content you would expect it to contain. It’s not gaming the system, it’s utilizing the system the way it was built to achieve a predetermined outcome.
